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The House of Addoinida

Privacy Policy
ADDO India ("ADDO", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, disclose, store and protect your personal data when you visit addoindia.com, create an account, place an order, contact us or otherwise interact with ADDO through our website, social media or customer-support channels.
This Policy is intended to comply with applicable Indian laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act), the Digital Personal Data Protection Rules, 2025, the Information Technology Act, 2000 and applicable consumer and e- commerce laws, as and when their respective provisions apply.
For the purposes of the DPDP Act, ADDO is the Data Fiduciary and you are the Data Principal.

1. Information We Collect

We collect only information that is reasonably required for providing our products and services.

1.1 Information you provide directly

This may include:
Full name
Mobile number
Email address
Billing address
Shipping/delivery address
PIN code
Order and purchase details
Product, quantity and order value
Payment reference, transaction ID and payment status
GSTIN, where provided for a business invoice
Account information, if you create an account
Customer-support communications
Reviews, ratings, photographs or other content voluntarily submitted by you Marketing and communication preferences.

1.2 Information collected automatically

When you visit our Website, certain information may be collected automatically,
including:
Internet Protocol (IP) address
Browser and device information
Operating system
Pages and products viewed
Time spent on the Website
Referring website
Website activity and clickstream information
Cookie and similar technology identifiers
Approximate location derived from technical information, where applicable.

1.3 Information received from third parties

We may receive limited information from:
Payment partners regarding payment status or transaction risk.
Courier and logistics partners regarding delivery and address-related information.
Advertising and analytics platforms regarding campaign performance.
Social-media platforms when you interact with ADDO's social-media pages.

2. Information We Do Not Collect

ADDO does not ordinarily collect or retain:
Complete debit/credit card numbers
Card CVV
UPI PIN
Net-banking password
One-Time Password (OTP)
Other confidential payment credentials.
Such information is entered directly into the secure environment of the applicable
payment provider.No ADDO employee, representative or customer-support person will ask you to share your UPI PIN, OTP, CVV or complete banking password.
If anyone claiming to represent ADDO asks for such information, do not share it and
contact us immediately.

3. Why We Use Your Personal Data

We may process your personal data for the following purposes:
Order and service-related purposes.
Processing and confirming your order.
Processing payments
Generating invoices
Packing and dispatching products
Delivering orders
Sending order, payment and delivery notifications
Managing returns, refunds and exchanges
Providing customer support
Resolving complaints and grievances.
Website and business purposes
Creating and managing customer accounts
Improving our Website and services
Understanding product and Website performance
Analytics and internal research
Personalising your shopping experience
Detecting and preventing fraud, misuse and suspicious transactions
Protecting the security of our Website
Managing promotional codes and offers
Maintaining business, tax, accounting and legal records
Complying with applicable laws and lawful requests from authorities.
Establishing, exercising or defending legal claims.
Marketing

Where required, and based on your consent or another lawful basis permitted by
applicable law, we may use your contact information to send:
New product announcements
Offers and discounts
Fashion and brand updates
Promotional communications
Other marketing communications.

4. Consent and Withdrawal of Consent

Where processing of your personal data is based on consent, consent will be
obtained through a clear affirmative action.
You may withdraw your consent at any time where the law permits.
Withdrawal of consent will not affect the legality of processing carried out before
withdrawal.
You may withdraw marketing consent by:
Using the unsubscribe option in an email;
Following the opt-out instructions in an SMS/WhatsApp message; or
Contacting us at email…………….
Withdrawal of marketing consent will not stop essential communications relating to
an existing order, payment, delivery, return, refund or other service-related matter.

5. Sharing of Personal Data

ADDO does not sell your personal data.
We may share necessary information with trusted service providers who help us
operate our business, including:
Payment gateways and payment processors
Courier and logistics companies
Shipping aggregators
Website, hosting and e-commerce technology providers
Email, SMS and WhatsApp communication providers
Customer-support providers
Analytics providers
Advertising and marketing platforms Professional advisers, including accountants, auditors and lawyers
Government, regulatory and law-enforcement authorities where required by law.
Such providers will receive only the information reasonably required for the relevant
service.
Where applicable, service providers are expected to maintain appropriate security
safeguards and process personal data only for authorised purposes.

6. Imported Products and International Processing

ADDO may source and import handbags and other products from suppliers located outside India.
Certain technology, hosting, payment, analytics, advertising, communication or other service providers may also process or store information outside India.
Where personal data is transferred outside India, ADDO will comply with applicable requirements under Indian law, including any restrictions or requirements notified by the Central Government.
Imported products will be handled in accordance with applicable customs, taxation, consumer-protection, import and product-labelling requirements.

7. Cookies and Similar Technologies

Our Website may use cookies, pixels and similar technologies.
These may be used for:
Website functionality
Shopping cart and checkout
Security
Remembering preferences
Analytics and performance measurement
Understanding customer behaviour
Measuring advertising campaigns
Marketing and personalised advertising, where applicable.
We may use services such as Google Analytics, Meta Pixel or similar tools if enabled
on our Website.
Non-essential cookies may be managed through the cookie-consent mechanism
provided on the Website or through your browser settings.
Disabling essential cookies may affect Website functionality.

8. Marketing and Advertising

Where permitted by law and where required, we may use customer information and online identifiers to measure advertising campaigns and provide relevant marketing.
Advertising platforms may process information according to their own privacy policies.
We do not knowingly sell personal information to advertising companies.
You may opt out of promotional communications at any time.

9. Data Security

ADDO takes reasonable technical and organisational measures to protect personal data against:
Unauthorised access
Loss
Misuse
Alteration
Disclosure
Destruction.
These measures may include encryption during transmission, access controls, restricted employee access and security reviews of service providers.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
In the event of a personal-data breach, ADDO will take the steps required under applicable law, including notifying the relevant authorities and affected individuals where required.

10. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and for applicable legal, tax, accounting, fraud-prevention, dispute-resolution and regulatory requirements.
Examples include:
Information
General retention approach
Order and invoice information
As required by applicable tax and legal requirements
Customer account information
While the account remains active and thereafter as reasonably required Marketing consent records
Until withdrawal and for the period required to maintain evidence of consent Customer-support records
For as long as reasonably necessary for support, legal and dispute purposes Website analytics
According to the applicable analytics service settings
When personal data is no longer required and there is no legal reason to retain it, it may be deleted or irreversibly anonymised.

11. Your Rights

Subject to applicable law, you may have the right to:
Request information about your personal data being processed by us;
Request correction or updating of inaccurate or incomplete personal data;
Request deletion of personal data where legally permitted;
Withdraw consent where processing is based on consent;
Raise a grievance regarding our processing of your personal data;
Exercise other rights available to you under applicable law;
Nominate another person to exercise your rights in accordance with applicable law in
the event of death or incapacity.
Requests may be sent to:
Privacy Email: _______________________________
We may ask for reasonable information to verify your identity before processing
certain requests.

12. Children's Privacy

Our Website is primarily intended for adults.
We do not knowingly collect personal data from children in circumstances where such collection is prohibited by applicable law.
We do not knowingly undertake behavioural monitoring or targeted advertising directed at children where prohibited by applicable law.
If you believe that a child has provided personal data to us improperly, please contact us so that we can take appropriate action.

13. Third-Party Websites and Services

Our Website may contain links or integrations with third-party websites and services,
including:
Payment providers
Social-media platforms
Courier tracking services
Analytics services
Advertising platforms
Other external websites.
These third parties operate under their own terms and privacy policies.
ADDO is not responsible for the privacy practices of third-party websites that we do
not control.

14. Reviews, Photos and User Content

If you voluntarily submit a review, rating, photograph, testimonial or other content to ADDO, you confirm that:
The content is genuine;
You have the right to submit it;
It does not violate another persons rights;
It is not unlawful, misleading, defamatory or abusive.
Where you give permission or where permitted by law, ADDO may use such content for displaying customer reviews or promoting ADDO.
You may contact us if you wish to withdraw permission for future use of your content, subject to applicable law and practical limitations.

15. Grievance Officer / Privacy Contact

For privacy-related questions, requests or complaints, please contact:
ADDO India
Grievance Contact Details:
Email: [EMAIL]
Phone: [PHONE]

We will acknowledge complaints within the period required by applicable law and
endeavour to resolve them within the applicable statutory timeline.
Where applicable, you may also approach the Data Protection Board of India or
another competent authority in accordance with law.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:
Our business
Technology
Services
Applicable laws or regulations.
The updated version will be published on this page with a revised "Last Updated" date.
Where a material change is made, we may take reasonable steps to bring it to your attention.

17. Contact Us

For questions relating to this Privacy Policy:
ADDO India
Email: [EMAIL]
Phone: [PHONE]
Address: [REGISTERED ADDRESS]
Website: [WEBSITE URL]
Last Updated: [DATE]

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